CREATIVITY RE-FOCUSED
PUTTING BIG CAUSES INTO BIG BRAND THINKINg
As we enter a new decade under the dark clouds of the COVID-19 pandemic – attributed to the wildlife trade – the wellbeing of the planet & safety of all its creatures has never been so critical. How companies and brands engage with this new reality, whilst ensuring their continued growth, is an absolute priority. Consumers more than ever before, are interested in the values of organisations and the brands behind them, whilst actively engaging in the global debate regarding the future welfare of our planet
Credit- actress Jaime Winstone | Tiger Photography @elliottneep
Wildlife has always supplied our world meaning
in the stories we tell from folklore to literature from mythology to movies
Yet some of the most iconic species to bestride the planet are now amongst the most
vulnerable & critically endangered
The LEOPARD
(VULNERABLE)
The CHEETAH
(VULNERABLE)
The POLAR BEAR
(VULNERABLE)
The BLUE WHALE
(ENDANGERED)
The RHINO
(critically endangered)
The Tiger
(ENDANGERED)
The elephant
(ENDANGERED)
The lion
(VULNERABLE)
The gorilla
(critically endangered)
The giraffe
(VULNERABLE)
photographer @bjornpersson
These creatures are
the co-inheritors
of our planet
But while their charisma & image shape our lives, their numbers continue to plummet through climate change, habitat destruction and the wildlife trade
photographer @bjornpersson
CONSUMER AWARENESS OF ENVIROMENTAL THREATS HAS NEVER BEEN HIGHER
Beyond CSR? Exciting opportunities exist for brands to develop fresh, engaging, positive marketing campaigns to align with these iconic, inspirational species. At its heart, what’s required is a blend of creativity and credible conservation experience - InstinXion
